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Brand voice

Your brand voice tells the AI how to sound: formal or friendly, technical or playful, which words to use and which to avoid. Semantico adds it to every AI-generated field, so descriptions, titles and other content all read the same way.

Where to find it

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In the dashboard, go to Configuration → LLM → Configure LLM brand voice for your product listings. You will see the list of brand voices for your workspace.

Create or edit a brand voice

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  1. Click Add prompt (or the pencil icon next to an existing voice).
  2. Give it a short Tone name, such as Friendly or Expert. Names must be unique.
  3. In Writing expression, describe how the AI should write. Plain language works best.
  4. Click Save tone.

The first brand voice you create becomes the primary one automatically.

The primary voice is the one that is used

Section titled “The primary voice is the one that is used”

You can keep several voices, but only the primary one is applied when content is generated. To switch, click Set primary next to the voice you want. The voice that was primary before stays saved, so you can switch back at any time.

Changes apply to new generations

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Changing the brand voice does not rewrite content that already exists. To apply the new voice to existing products, run generation again on them (from a product, or with a bulk selection). Regenerating consumes credits, so try the new voice on a few products first.

Writing a good brand voice

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Be concrete. The AI follows instructions better than adjectives. For example:

Write in a warm, close tone, using "you" to address the customer.
Short sentences. No exclamation marks.
Highlight comfort and durability before price.
Never use the words "cheap" or "bargain".
Use British English spelling.

Some tips:

  • Say what to do, not only what to avoid. “Use short sentences” works better than “don’t be wordy”.
  • List banned words or claims your brand or legal team does not allow.
  • Keep it about style. Instructions that are specific to one field (length, structure, what to include) belong in that field’s own prompt, under Fields.
  • Test and adjust. Regenerate a handful of products, read the result and refine the text.
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